I’m Taji, your tour-guide to a thriving business & life with less hustle & more flow. If you want to own your story and improve your leadership, you’re in the right place.
A trauma-informed business coach on a mission.
I’m Taji Torrilhon: business coach, story mentor, neuroscience nerd, mom, and champion for burnout-proof businesses. I’ve been an entrepreneur for 20+ years and this is what I know: rest, regulation, and fine-tuned business strategies are not a luxury. They are required to grow a thriving business. Nowadays, I bring together mindset science, nervous system regulation tools, and storytelling magic to help creatives and out-of-the-box entrepreneurs build sustainable income and feel good doing it.
#LessHustleMoreFlow
#LessHustleMoreFlow
Burnout is no joke. It’s not just feeling tired after a long week. It’s bone-deep exhaustion and lashing out at people we love. It’s a breakdown in our mental and physical health.
source: National Library of Medicine
The work pressure we feel is also no joke. In a society where money, success, and influence are prized it’s too easy to have a permanent seat on the hustle train.
And sure, pushing harder, going “big,” and giving it your all will get you results…for the short term…and with potentially disastrous results to your health and happiness.
I know because I’ve been there. I spent decades channeling all of my toxic people-pleasing tendencies into my first business. We hustled and bootstrapped with zero startup money. And it worked until it didn’t. We hit multi-six-figures year after year. I was making money doing something I was good at. But over time I found that I was pushing too hard. Health issues and anxiety came bubbling to the surface. When the pandemic forced me to shutter that business, it was not a moment too soon. I collapsed into a serious burnout fog that my body and brain are still recovering from.
Good news: there’s another way.
For the past few years I’ve worked hard learning and unlearning. Training on how to hold space for myself and others. Educating myself about how our brain works and how to manage stress. Practicing the delicate art of drawing boundaries and taking care of myself. I’ve channeled all of this into this business and here’s what I know now:
Building a burnout-proof business is not only possible. It’s required if you want sustainable income AND personal wellness.
When I was pivoting into coaching I looked around and couldn’t find anyone bringing together the four elements I think are critical to preventing (and healing) burnout. So I created a this framework and use it as a basis for all of my coaching and teaching. It balances four tools: MINDSET PRACTICES, NERVOUS SYSTEM REGULATION, OWNING OUR STORY, and SUSTAINABLE BUSINESS SYSTEMS.
The bird’s eye view:
Bachelor of Arts in Journalism
Award-Winning MOTH storyteller
Ex-chef and co-owner of a multi-six-figure catering business for 17 years
Certified Trauma-Informed Space Holder via CULTIVATE with Katie Kurtz, MSW LISW-S
aPHR Certification from HRCI (in progress)
Everyone has a story that matters. Here’s (part of) mine:
I’ve known for most of my life that I wasn’t built to do business the “normal” way. I used to think it was just my rebel tendencies and my need to carve my own path. And sure, that’s part of it. But now, 20+ years into this work, I know it’s about something deeper.
It’s about creating spaces where people can bring their whole, complicated selves — and watching what happens when they do. It’s about showing leaders, teams, and organizations that when we change the stories we tell ourselves and each other, we make room for belonging, trust, and real impact.
I believe in doing business differently — rooted in ethical communication, trauma-informed practices, and genuine human-to-human connection. Because the reality is: our work selves and our “real” selves aren’t separate. The stories, wounds, and identities we carry show up at the meeting table, in the break room, in our Slack channels. I don’t believe in ignoring that — I believe in meeting it, with care.
As a queer, creative change-maker, healing from my own mountain of generational and personal trauma, I know what it’s like to feel out of place. I also know how powerful it is when teams and leaders make space for people to feel seen, supported, and safe.
Why bring trauma into the workplace? Because it’s there already. We’ve all experienced it, and the aftershocks don’t magically switch off when we sit down to work. They shape how we show up, how we lead, and how we connect. That’s why I bring a trauma-informed lens to every workshop, every retreat, every storytelling session I design — so your people feel safe enough to be real, brave enough to speak up, and supported enough to stay.
My experiences as an entrepreneur, survivor, mom, coach, storyteller, and human have uniquely equipped me to help teams rewrite their stories from the inside out — building cultures where burnout doesn’t thrive and people do.
If you’re ready to lead differently, I’m here for it. Let’s do this.
If you want to know more about me, here are a few of my MOTH stories, where I share true stories on stage.
I believe in a new way to do business. One that paves that way for a more ethical, humane, and abundant future for everyone.
I believe that:
We cannot do ethical work without acknowledging that we come from racists, sexist, classist, and homophobic systems of harm. Only then can work to change ourselves and those systems.
The future of entrepreneurship is trauma-informed. The more we build businesses that hold space for our own trauma and the trauma of our clients and customers, the more we help minimize harm in the world.
We are all in this together.
Coaching and mentoring only works when you vibe with each other. There’s no substitute for that right-match chemistry.
We would be a good fit if:
You have a story to tell (or want to hone your story skills in general) and aren’t sure where to begin.
You are a creative (Artists, chefs, writers, painters, designers, makers and creators of all sorts belong here.)
You have an out-of-the-box approach to your industry (If you’re disrupting your industry and/or have a unique approach to your biz, you are my people….love me a rebel!)
You have a passion project/side job/idea that you want to turn into a sustainable business.
You’ve always felt a little bit different and aren’t sure how to connect your truest self to your business.
Your ADHD feels like a blessing and a curse, and you need help smoothing out your business systems.
You’ve been in business (or in your career) for a while and are feeling overwhelmed, stressed about income, and uncertain what’s next.
You have are pivoting from one career and/or business to another and need a roadmap that works.
You know that you’re moving through the stages of burnout but aren’t sure how to stop momentum and make a positive change.
You’ve experienced burnout in a previous job/biz and want to rebuilt your work life in a new, healthier way.
Your trauma healing and/or mental/physical health interrupts the way you want to show up in your work.
Ready to go?
I want to help you get out of overwhelm, shift out of imposter syndrome, and create sustainable, profitable, burnout-proof business of your dreams. You ready? Let’s do this.